Setup involves creating AI writer profiles with specific LLM selections, tone guidelines, and workflow configurations. Each writer can be configured to include any combination of information distillation, external research, editorial review, summary generation, keyword extraction, and link application phases. Output formats include plain text, markdown, or HTML, with direct publishing options to WordPress, email systems, or document storage. The system can be fed content requirements manually, through scheduled automations, or via integrated content feeds that trigger new article creation based on specified criteria.